21 Best Ecommerce Marketing Tools for Dropshipping Owners

Have you ever used some ecommerce marketing tools? If yes, you would agree that these tools are very useful. But if you do not agree with what we are saying, scroll down to change your mind.

Namely, your dropshipping marketing strategy should include different marketing tactics so that you can effectively connect with potential customers.

This includes not only social media, e-mail, and Search Engine Optimization (SEO), but also SMS as a marketing tactic.

So, to be able to create an effective dropshipping marketing strategy that includes different tactics, you need to use various ecommerce marketing tools.  

That’s why we have divided the most useful dropshipping marketing tools into 9 categories. But, first, let’s find out what an ecommerce marketing tool is.

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What Are Ecommerce Marketing Tools?

An ecommerce marketing tool is a type of software that can help you execute a proper dropshipping marketing strategy. Additionally, here’s the ultimate list of the Best Dropshipping Software for 2024.

More specifically, it can help you drive more traffic to your online store and increase your dropshipping conversion rate. Some tools like those for marketing automation can even do the work for you.

And, if you fail to take advantage of the best ecommerce marketing tools, your dropshipping business may lag behind your competitors.

Again, there are a few types of marketing tools out there, and each kind of marketing tool serves a specific purpose.

For best results, we recommend using a few different types of ecommerce marketing tools in your overall marketing strategy.

So, we have compiled a list of the best dropshipping marketing tools that can help you a lot, no matter what your marketing goal is.

💡 Tip: Read about The Power Of Product Advertisement: How To Increase Your Sales?

Whether it is creating loyalty programs or increasing brand awareness, our list may serve as the foundation of a potent marketing stack. Just read on.

👉 Check out the 14 Best eCommerce Merchandising Techniques for 2024.

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The Best Ecommerce Marketing Tools For E-Mail Marketing

1. MailChimp

This is a great tool to develop, automate, and optimize your e-mail marketing campaign. By using it, you can ease your work thanks to its features like e-mail creation and scheduling.

What makes MailChimp an excellent e-mail marketing tool is its smart recommendations feature, providing you with important audience insights to optimize your marketing efforts.

Pricing:

MailChimp offers four pricing plans to customers starting at $6.50 per month, for 500 contacts.

2. ActiveCampaign

This is also one of the most effective ecommerce marketing tools for e-mail marketing. And due to its large number of pre-built automation features, it is also one of the best e-mail marketing software for automation.

Check the top 12 dropshipping automation software no one is talking about.

Additionally, ActiveCampaign is a simple tool with a wide variety of self-learning guides and courses. Therefore, it is an attractive option for dropshippers looking for a good entry-level e-mail marketing solution.

Pricing:

This platform offers four pricing options, starting at $29/month. Also, it has a 14-day free trial.

3. Klaviyo

Klaviyo is a great option for a highly targeted, personalized e-mail marketing campaign. It can also help you with your SMS marketing.

As you can see, it is similar to the above-mentioned tools. But there is one thing that makes Klaviyo stand out – the tool has seamless integrations with some of the major ecommerce platforms such as Shopify.

Check the top 10 Shopify Tools for guaranteed store success.

Check our ultimate Shopify Marketing guide.

In one of our previous articles, we made a detailed comparison between Klaviyo and Privy (another e-mail marketing tool.) So, feel free to check it out.

Pricing:

Klaviyo’s pricing is based on the number of e-mails sent and how many contacts you have.

4. Omnisend

Omnisend is an all-in-one ecommerce marketing automation tool. Moreover, this tool can help you increase your sales with automated e-mails. By using the tool you can build an in-house ecommerce sales funnel.

To be more specific, it can help you create attractive newsletters using the time-saving feature called Product Picker. This feature allows you to pick all the items you want to include in your e-mail.

Like Klaviyo, Omnisend integrates well with some of the major ecommerce platforms.

Pricing:

It has three pricing plans. Also, you can opt for the free plan, but it has limited features. However, paid plans start from $16 per month, and depend on number of contacts.

The Best Ecommerce Marketing Tools For Social Media Marketing

5. Facebook Ads

Want to promote your dropshipping business on Facebook and Instagram? Then, Facebook Ads can be a good starting point for your social media marketing.

It is one of the best and most popular ecommerce marketing tools for social media advertising.

With Facebook Ads, you can choose your objective, select your audience, set your budget, decide where you want to run your ads, track how well your campaigns are performing, etc.

Pricing:

As you probably know, this is a flexible, affordable marketing tool. In short, the costs differ, depending on how many ads you want to run.

6. Hootsuite

Hootsuite is the best fit for you if you are looking for a way to unify your social inbox. But how does Hootsuite work? Well, it is a social media management tool, which enables you to manage all of your accounts from one dashboard.

With it, you can connect with more than 20 social media networks, including:

• Facebook;
• Instagram;
• LinkedIn;
• Twitter;
• Pinterest.

Pricing:

Hootsuite offers three pricing plans, with the cheapest plan starting from $99 per month.

7. Buffer

When you visit the site, you can see that Buffer claims to be an intuitive, affordable, and authentic way to build a better social media presence.

Although it is somewhat similar to Hootsuite, Hootsuite offers more features. However, Buffer and Hootsuite both enable you to post and schedule to social media networks.

This marketing tool supports social networks like:

• Facebook;
• Pinterest;
• Twitter;
• LinkedIn.

Pricing:

You can enjoy its free plan as you get started. Sure, you can also opt for its affordable paid plan to increase your social media reach and engagement. Thus, the paid plans start at $6/month for 1 channel.

The Best Ecommerce Marketing Tools For Content Marketing

8. BuzzSumo

One of the best ecommerce marketing tools for content marketing, BuzzSumo is a potent multi-purpose content marketing research tool.

What makes this tool potent is that you can use its content insights to generate ideas, produce high-performing content, and analyze what content performs best for any topic.

Pricing:

If you decide to use this tool, you can choose from its four pricing plans. You can use BuzzSumo for free, but you will only get limited access to its features. The cheapest plan starts from $199 per month.  

9. Triberr

Many dropshipping businesses have great content on their social media pages. However, their content fails to reach the right audience.

With Triberr, you can increase your content exposure on social media. And you can achieve so with the help of professional bloggers and influencers that form a solid team.

Pricing:

This marketing tool has free and premium memberships. Hence, the premium membership starts at $20/month. So, simply choose the one that suits you best.

The Best Ecommerce Marketing Tools For SEO And SEM

10. Ahrefs

As a powerful all-in-one SEO tool, Ahrefs allows you to do competitor analysis and keyword research. In a nutshell, it makes it easy for you to improve the search engine rankings of your dropshipping website and get more organic traffic.

And the best part? You do not need to be an SEO expert to use Ahrefs. That’s to say, the tool will identify any SEO issues you need to fix.

Pricing:

You can start a 7-day trial and only pay $7. Then, you will have to choose from Ahrefs’ paid plans, with the cheapest one starting from $99.

11. SEMrush

This is also one of the most powerful ecommerce marketing tools for SEO. In short, it offers tremendous power for dropshipping businesses trying to improve their brand awareness and online visibility organically.

Plus, it is much more than just an SEO tool. It has many other features, including:

• Competitor analysis;
• Content marketing;
• Social media management;
• Paid advertising.

Pricing:

SEMrush offers three pricing plans that are a bit pricey, starting at $129.95/month. However, you can still use the tool for free. However, the main drawback of using SEMrush for free is that you will get limited access to its most powerful features.

12. Google Ads

Unlike Ahrefs and SEMrush, Google Ads is an SEM tool. To put it another way, it is a paid ad tool that can help you make your product appear at the top of Google search results when someone is searching for it.

That way, you can reach new customers and grow your dropshipping business.

Pricing:  

Promoting your dropshipping store with Google Ads may be expensive. And the costs vary, depending on the search network. However, it is a fast way to bring targeted traffic back to your website.

The Best Ecommerce Marketing Tools For SMS Marketing

13. EZ Texting

Ez Texting is one of the top-rated ecommerce marketing tools that can do wonders for your SMS marketing campaign. Furthermore, some of the best Ez Texting’s SMS messaging solutions include things like:

• Group messaging & mass texting;
• MMS & Picture Messaging;
• Keywords;
• Link Shortener.

So, by using dropshipping marketing tools like Ez Texting, you can fast and effectively reach and engage your mobile audiences.

Pricing:

The tool offers four flexible pricing plans, starting from $25 per month.

The Best Ecommerce Marketing Tools For Customer Service And Loyalty Programs

14. Zendesk

By using this tool, you can offer customer support through phone, chat, social media, and e-mail. And as a result, you can keep maintaining great relationships with your customers.

The good news is that the tool is quite easy to set up, not to mention the customization level it offers. Plus, Zendesk also records response times.

This means that this is an outstanding marketing tool for flawless customer service.

Pricing:

You can find more information about Zendesk’s pricing here. However, their service pricing package offers 4 pricing options, starting at $55/month.

15. LoyaltyLion

LoyaltyLion is one of the most effective ecommerce marketing tools to improve customer retention. With it, you can create customizable rewards and loyalty programs, thus encouraging repeat purchases.

For instance, with it, you can reward your customers for leaving product reviews, referring a friend, sharing your posts on social media, etc.

Pricing:

Creating rewards and loyalty programs for your dropshipping business with LoyaltyLion can be pricey, starting at $399/month. But it will undoubtedly power your ecommerce growth.

The Best Ecommerce Marketing Tools For Analytics

16. Google Analytics

This is perhaps the most popular tool for ecommerce traffic analysis.

Namely, it can give you a detailed picture of how your dropshipping store performs. You can track visitor behavior on your store and optimize your site by using Google Analytics.

Google Analytics helps you optimize your site because it shows you important trends and potential areas of improvement.

Pricing:

Fortunately, Google Analytics is one of the best free ecommerce marketing tools for ecommerce traffic analysis. This means that you, as a dropshipping store owner, can use the service without having to pay a monthly charge.

17. Kissmetrics

Kissmetrics is another excellent tool for ecommerce traffic analysis. But the main difference between Google Analytics and Kissmetrics is that Kissmetrics is an advanced product and marketing analytics tool. And Kissmetrics will answer more complex questions than Google Analytics.

Or more specifically, Kissmetrics tracks the following things:

• Site searches;
• New visitors,
• Total sales and revenue;
• Visitor to purchase conversion rate;
• Cart to purchase conversion rate.

Plus, it gives you detailed customer activity reports, and much more.

Pricing:

Yeah, it is a feature-rich analytics tool. But you have to pay to use it. So, here are the tool’s pricing plans.

The Best Ecommerce Marketing Tools For Conversion Optimization

18. OptiMonk

As an excellent conversion-boosting pop-up solution, OptiMonk can help you create pop-ups to increase your dropshipping conversion rate. With it, you can recommend dropshipping products, promote special offers, and much more.

Long story short, this tool can help you convert your website visitors into real customers and boost your sales.

Pricing:

You can either use it for free or choose a paid plan for more advanced conversion-boosting features.

The Best Ecommerce Marketing Tools For Marketing Automation

19. Zapier

Looking for a way to reach more prospective customers with less effort? Then look no further than Zapier.

This tool handles the work for you automatically, thus moving information between your web apps. Moreover, it supports more than 3,000 apps, meaning that you can automate your dropshipping business end-to-end.

For example, with Zapier, you can send e-mails, convert data, filter tasks, etc. automatically. This automation tool probably supports and connects the apps you use daily. Check out the marketing apps it connects.

You can automate your store by checking and learning from our full Shift4Shop Platform Review.

Pricing:

You can give this tool a try for free. But if you are looking for more advanced marketing automation features, you need to upgrade to one of its premium plans.

20. EngageBay

EngageBay is a good eCommerce marketing tool for e-mail marketing. This is because it helps businesses build their brand, reach out to their customers, and increase sales.

You can use EngageBay to create personalized emails based on customer actions like adding items to their cart or signing up for an account on your site. The system will automatically send these customers an automatic follow-up email that encourages them to complete their purchases while also offering them time-sensitive coupons or discounts.

You can then create automated campaigns using the available templates and send them out via email or SMS. You can also use EngageBay’s analytics tools to track your campaign performance so that you can make necessary adjustments to improve ROI in the future.

Pricing

EngageBay has a free plan that allows 1,000 branded emails a month. Their Basic plan costs $14.99 a month.

21. Hubspot

This is an all-in-one integrated marketing platform. And it comes with its amazing marketing automation software.

It integrates seamlessly with Facebook, Facebook Ads, AdWords, and more. So, by using Hubspot, you will no longer be stuck with ecommerce marketing tools that are useful but impossible to utilize.

Pricing:

This platform offers two pricing tiers, for businesses & enterprises, and individuals & small teams. Thus, here’s the pricing for smaller teams. On the other hand, the pricing for enterprises starts at $800/month.

The Bottom Line

In today’s world, a solid dropshipping marketing strategy plays an important role in identifying potential customers and nurturing existing ones into lifelong fans.

And the above-mentioned ecommerce marketing tools can help you develop a good marketing strategy and achieve your marketing goals.

To learn more, don’t miss my extended list of the best marketing apps on Shopify.